Soohyang Kim

Founder Of Soohyang, Seoul


Soohyang Kim is the founder of Soohyang, a namesake fragrance brand in Seoul. Her name actually translates to “excellent fragrance” which solidified her interest to one day make her own. She believes that scents can influence life in a positive way as well as characterize a person like clothing and music. Most recently, she was traveling to open popup shops and showroom displays in Daegu, Hong Kong, London, and Paris. Her products have been featured in the likes of Allure and Vogue Korea, and she’s collaborated with brands like Lululemon, 8seconds, and Fissler.




Your idea of happiness? 

Drinking a real good taste Iced coffee.


Your idea of misery? 

Can’t eat when I am hungry. Can’t sleep when I am tired. Abandoned by someone I love. 


If not yourself, who would you be? 

I would like to be a bassist from famous band. I would wear a sexy dress and play a song on the stage


Your heroes? 

Ponyo on the cliff by the sea


What is your present state of mind? 

I will be soon opening the popup store in Hong Kong so I am busy working on that project.


Bedside table books? 

The Peanuts book


What do you do if you can’t sleep at night?



Do you collect? 

not anymore


Tea or coffee? 



What is the strangest thing you believed as a child? 

Whenever I pass through the tunnel on the road if i can hold my breath from the moment I got into and come out, I believe my wishes dream come true.


A color? 



A city? 



What are your plans for this weekend? 

Game of thrones


A song? 

Summertime sadness


Right or left handed? 



What is the best dish you can cook? 

Cutting a fruits


What is your middle name? 



What do you do in your free time? 

Work out, Take bath and Watching TV


What inspires you? 



What do you do for money? 

I work as the way money wants and leads


What do you do for pleasure? 

Infinity callenge

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