Charlotte Macke And Holly Keepfer

Founders at Sen Wye, London


Charlotte Macke and Holly Keepfer are the duo behind the brand SEN WYE. They met while studying fashion design in London. In 2012, Charlotte and Holly created the brand while working together in New York. They believe in contemporary, minimalistic designs and count classic 1970s to 1990s silhouettes as influences. When they’re not working, you can catch them in the company of friends and loved ones, swimming or reveling in their weekend plans.



Your idea of happiness?

H: Happiest when I take a minute and stop to enjoy the company of friends and family. Having a good work life balance whilst still achieving your dreams.

C: Living of the land, somewhere warm and secluded with my loved ones


Your idea of misery?

H: London weather this summer.

C: Being trapped


If not yourself, who would you be?

C: A Dolphin

H: Beyonce 


Your heroes?

H: Can I say my parents? For teaching me a strong work ethic and just how be a very positive and kind person. 

C: Madhav Subrmanian, a 12 year old boy from India who set help Tiger for Kids with the help of his school friends


What is your present state of mind?

H: Focused - excited about new projects ahead. 

C: Confused with sunny spells 


Bedside table books?

H: 60s Vogue Hardback / National Geographic - The photographs/ Los Angeles, Portrait of a City by David L Ulin

C: Silent Spring by Rachel Carson


What do you do if you can’t sleep at night? 

H: Watch a in depth documentary - that usually does the job 10 minutes in the start.

C: Take a Melatonin


Do you collect?

C: Only memories 

H: I do have a collection of obscure ornaments from my travels but nothing like Charlotte's collection of stamps.


What is the strangest thing you believed as a child?

H: That we had sharks swimming in and around the water mains and drains at school

C: That i had magic powers 


A color?

H: Emerald Green

C: Mauve


A city?

H: Paris

C: Austin


What are your plans for this weekend?

H: Friends dinner party and a recovering brunch the next day along with a swim at my local outdoor lido

C: Work, Cook, Play tennis, Exhibition, Swim, and a friend's birthday


A song?

H: GypsyKings - Djobi, Djoba

C: Sister Sledge- Thinking of you


Right or left handed?

H: Right

C: Left


What is the best dish you can cook?

C: Parmigiana

H: Does mash potato count?


What is your middle name?

H: No middle name  - surname is double barreled Lloyd-Keepfer

C: Colette


What do you do in your free time?

 H: Currently enjoying tapas and cocktails with friends. Yoga/Swim/Run - to burn off the Tapas and copious cocktails

C: I try to arrange weekends away with friends