The team, Los Angeles


We gave a camera to shoot however they would like.’s team is a group of about 30+ girls (and a few guys) designing and creating products to make you feel good. They proposed that each day, one member of their team would photograph something that makes them feel happy. “Happiness is pretty universal and we love the idea of sharing a physical camera + roll between a group of like minded women and seeing what develops.”



Your idea of happiness?

Lazy Sunday morning with coffee and breakfast in bed. Clean sheets too.

(Annie Pontarelli, Social Media Content + Community Coordinator)

Your idea of misery?

Living a life without color, nature or hope.

(Cristina Foos, Experiential Marketing Manager)


Your heroes?

RBG, Kacey Musgraves, Tracee Ellis Ross, Sister Corita Kent, Ray Eames, Cher, Simone Biles, Laverne Cox, Diane Keaton, Frida, Sandra Oh, Britney Spears, Rachel Carson, Solange...

Bedside table books?  

Joyful: The Surprising Power of Ordinary Things to Create Extraordinary Happiness by Ingrid Fetell Lee

(Kelly Edmonson, style director)

What do you do if you can’t sleep at night?

Take some Cbd, read a book/magazine, use some lavender essential oil, turn on white noise machine, drink a glass of hot mint tea

(Rachel Bowles, graphic designer brand + marketing)

I always watch Sleepless In Seattle - it’s so comforting. I usually don’t even make it halfway through before I’ve fallen asleep :)

(Deborah Auda, Executive Assistant)

Do you collect?

I have a hard time staying away from sparkly socks...

(Katie Carlson, Senior Copywriter)

Tea or coffee?

Coffee. But never more than 4 cups

(Danielle Buerli, Art Director)


What is the strangest thing you believed as a child?

I thought i was related to Jodie Foster

(Michaela Foster, junior copywriter)

A color?

Neon pink/ neon orange gradient if that counts as a single color :)

(Monique Wilmoth, graphic designer)

A city?

Mexico City! The colors alone pulled my brain out of a dark place.

(Ali, Creative Director of Art + Design)

What are your plans for this weekend?

Looking for a vintage nightstand and decluttering my room. And watching Schitt’s Creek.

(Annie Pontarelli, Social Media Content + Community Coordinator)

Right or left handed?

I write with my right hand but do almost everything else with my left.

(Meghan Alfano, PR Manager)

What is the best dish you can cook?  

My mom’s sinigang recipe from the Philippines! It’s a tamarind based soup with daikon, okara, and a bunch of other good stuff. I made it for the first time a few weeks ago and it brought me back to the early 2000s. (Christina Winkelmann, Director of Social Media)

What do you do in your free time?

I like to make weavings, hunt for gems in thrift stores across LA, pet my 16 lb cat, drink too much coffee & hunt for new tunes that add zest to my everyday. (Ruthann Clawson, Merchandise Director)