Together with her partner Diego, Natalia runs Des Moines, a womenswear label that is continually offering refreshing new designs. The pair also co-owns a London store called The Lazy Ones, which showcases their own work as well as cherry-picked vintage finds. Their designs have been sold by various international retailers (Topshop, Pixie Market and ABAHOUSE to name a few). Natalia strives to create unthreatening yet interesting garments with simple lines and an extreme attention to detail.