Jordan Baylor and Anni Peng are the duo behind BKBT Concept. They founded their boutique with the purpose of breaking social norms and blurring gender roles. BKBT Concept is one of a few stores that solely focuses on unisex fashion. 

They curate all items so that both men and women can wear them; “unisex fashion for the masses” is their principal mantra. Focusing on quality over quantity, they believe in selecting timeless and essential clothing for all genders. By disrupting conventional ideals and the status quo, Jordan and Anni envision gender-neutral fashion as a viable social movement.